Amsterdam, May 4, 2026 – VYVO, the Amsterdam-based startup founded by Scott Ammerlaan and Sebastiaan Roebroek behind a new generation of clean functional drinks, has secured a substantial investment from Jongerius Invest. The deal instantly values the Amsterdam soft drinks brand at several million euros. The investment coincides with remarkably fast B2B traction: within three months of its market launch, VYVO has already signed partnerships with some of the largest catering companies in the Netherlands.
“Employers and catering companies have been searching for a beverage that gives employees a ‘healthy boost’ without the downsides of sugar, sweeteners, and synthetic caffeine,” says Roebroek. “VYVO fits seamlessly into wellness programs and is therefore suitable for office cafeterias, but also for healthcare environments, because it is both functional and has a clean label.”
Not a soft drink, not an energy drink
VYVO deliberately positions itself as part of a new category: clean functional drinks. This type of soft drink contains no sugar or sweeteners, but does include functional ingredients such as natural caffeine from guarana, green tea extract with L-theanine for stable focus without crashes, a vitamin B complex, vitamin C, and electrolytes such as magnesium. The end result: no sugar, no sweeteners, and virtually no calories (3 kcal per 100 ml).
Deliberately avoiding sweeteners
While many “sugar-free” soft drinks derive their taste from (artificial) sweeteners, VYVO consciously chooses not to use them. Recent scientific publications increasingly raise questions about the long-term effects of sweeteners and the so-called “cocktail effect.” This is becoming an increasingly relevant topic for both consumers and employers.
Winner of Horecava innovation pitch grows into B2B breakthrough
The first production run took place in early 2026 and was fully self-financed. Just a few days later, the team presented the product at Horecava, where VYVO won the innovation pitch competition. Within three months of launch, major catering companies had already partnered with VYVO. For example, the refrigerators at Mollie’s Amsterdam office are now stocked with VYVO. Initial talks are also underway with “the major retailers in the Netherlands.”
At the same time as its rapid growth in the business market, VYVO is also actively building a lifestyle brand. Its visibility at festivals and cultural and sports events is no coincidence: the founders see that VYVO is especially popular among students and Gen Z. “The new generation is far more conscious about their health than previous generations,” says Ammerlaan. “Nowadays, everyone turns the can around and reads the ingredient list before buying it.”
How the investment will be used
The capital will be used to scale up production, launch two new flavors, and accelerate expansion: mango-passionfruit and apple-lime will hit the market in mid-May. In addition, VYVO is focusing on further expansion into the B2B hospitality sector, including caterers, offices, healthcare institutions, universities, and gyms, as well as growing the team from its office on the Keizersgracht in Amsterdam. There are also plans to expand the product line with variants focused on recovery and hydration.